WORKS
OUR CLIENTS
Southern Star Studio
About
Southern Star Studio is a pottery collective in Athens, Georgia, known for fostering creativity and community.
Issue
They wanted to expand their reach beyond the studio walls and create a digital presence as welcoming as their space.
Solution
EXTRA refreshed their social media with a warm, approachable aesthetic. We helped Southern Start build an online identity that reflects artistry and connection by showcasing the studio’s work and community events.
Services Provided
Social Media, Photography, Branding Support
Impact
Since working with Southern Star, Instagram reach grew by 77%, profile visits doubled (+100%), and content views soared to 53,000+. Engagement rates reached nearly 48%, driving stronger connections with their core audience. Online sales totaled $2,062 with an average order value of $125, showing measurable results from the refreshed digital strategy.
Ty Cobb Educational Foundation
About
The Ty Cobb Education Foundation provides scholarships to students pursuing higher education across Georgia.
Issue
They wanted a refreshed, professional identity that honored their legacy while appealing to today’s students and donors.
Solution
EXTRA designed a modern style guide, updated the logo system, and redesigned its website. With clean visuals and thoughtful typography, the foundation has a digital presence that communicates trust, tradition, and forward momentum.
Services Provided
Branding & Strategy
Impact
Within the third quarter post-launch, Instagram reach grew 69%, profile visits rose 28%, and content views jumped from 57 to 922. Facebook also saw a 55% increase in views and 48% increase in reach, showing how refreshed branding directly expanded audience engagement.
Sadie’s – A Girl’s Shoppe
About
Sadie’s is a curated boutique in Athens, GA, offering a blend of trendy apparel, unique accessories, and a “girl’s club” atmosphere that celebrates feminine style and community.
Solution
We guided Sadie’s through an efficient and effective photoshoot process. This provided them with an updated album of photos that are able to be used for their website, social media, and any creative deliverables.
Services Provided
Photography
Our Job
Provided Refreshed Content
EXTRA Creative Agency executed a series of stylized photoshoots that focused on the textures, colors, and vibrant personality of the shop. By prioritizing high-quality lifestyle photography and detail-oriented product shots, we provided Sadie’s with a visual library that feels both aspirational and authentic to their brand identity.
Friends of the Athens-Clarke County Library
About
The Friends of the Library is an all inclusive library that empowers individuals and communities by providing resources that encourage learning and growth.
Issue
They wanted a playful, engaging way to spark the kids’ imaginations during library events.
Solution
We designed a puppet cut-out kit that transformed simple paper into an interactive experience. With bright colors and whimsical designs, the kit encourages creativity, storytelling, and hands-on fun for children and families.
Services Provided
Design, Illustration
Extra! Creative Agency
About
Our creative agency deserved a brand identity as bold as our work.
Issue
We needed to establish a consistent, recognizable presence across platforms that showcased our personality and creativity.
Solution
We developed a style guide with a distinct color palette, typography, and logo system, and then promoted it on our social media. The result is a cohesive brand identity that feels professional, energetic, and unmistakably EXTRA!
Services Provided
Social Media, Design, Branding
Impact
Over the last few months, EXTRA’s social presence saw strong growth with 14,718 total views and 2,761 accounts, a 138% increase. Content drove 284 interactions, with engagement split across both static posts (59.5%) and dynamic reels (40.5%), reflecting a balanced and effective content strategy.
